Netflix Adds Nearly 6 Million Subscribers Amid Password Sharing Crackdown in Q2::Netflix released its Q2 earnings results Wednesday, including its new subscriber tally.
Netflix Adds Nearly 6 Million Subscribers Amid Password Sharing Crackdown in Q2::Netflix released its Q2 earnings results Wednesday, including its new subscriber tally.
The subscribers came from markets where they didn’t crack down on password sharing.
“While the company added subscribers, it said average revenue per member fell 3% from a year earlier. That was partly because many of the new sign-ups came in countries where Netflix charges lower prices.”
https://www.reuters.com/technology/netflix-tops-wall-street-forecasts-with-password-limits-ad-option-2023-07-19/
It’s no surprise that the majority of password sharing came from poorer countries (and thus, countries where Netflix is priced cheaper).
I doubt this move is going to generate as much long-term revenue as Netflix estimates. There are way more streaming platforms nowadays, with different pricing models that might appeal more to the demographic that was never willing to pay for Netflix.
That, or piracy will become popular again (which is good for seeder ratios, which have dwindled over the last 10 years).