I hate how rage baity article headlines have become. This isn’t even true. The new “ad platform” integrated into Chrome is better for your privacy than what existed before. It’s a revision of the previous system. If you think Google didn’t track anything in Chrome before, you’re wrong.
But the point being that there is no way for an advertiser to see an individual’s browsing history, nor estimate it with the demographics. You can see what the wide majority is searching for but not an individual.
Don’t get me wrong, I’m not defending Google. I use Google services but I opted out of everything I could. I don’t even have an advertising ID on their servers.
FYI, while this is a terrible move, it does not allow advertisers to see your browsing history like you said. Google looks into your history, the advertiser gives them ads and Google serves the ads to the users they think will like it. The advertiser never sees any of your data. Ironically, Google’s advertising system is the safest compared to systems like Meta’s.
That’s Google Sheets
Doesn’t change much about the headline being totally wrong