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I don’t consider that promotion. Think from the perspective of the people who happily use US big corpo social media. When you’re forced to consume B, because A is banned, you’re likely not giving B a fair chance, even if it would have otherwise convinced you.
(Obviously you must still enforce rules and ban the platforms that don’t abide.)
I can see that this can be interpreted as a sabotage. If they are dressed like a clown. With a gun and a pack of sandwiches.