There’s also just the naming problem. Social media works best when its name sounds like a place and its verbs sound like normal actions. Mastodon is a three syllable elephant (or a metal band), versus a sky or a book (note: this isn’t a hard and fast rule, since Twitter and Instagram pulled it off). And they call their posts toots. Officially, too, unlike the user-made meme of “Skeets”. Toots are farts. No politician or business professional is going to say “retoot” with a straight face.
It’s just fishing. For every 10 users that notice the deceptive “free trial then bills per week” model, there’s a guy who doesn’t notice until he’s been charged $15 and cancels. And for every ten of that guy, there’s a guy that doesn’t notice for a month, and for every ten of that guy there’s the rare whale who looks at their $700/mo “google bill” and goes yeah that sounds about right.