A few genuine signals quickly become noise as everyone tries to be heard, demanding more and louder signals to stand out.
I think you mean advertising; and mostly brand advertising.
“Marketing” also includes things like market research, which don’t necessarily involve advertising at all.
Fair, albeit I think many outside of the field are inclined to bundle the two together given how closely they coordinate. Plus it’s a shower thought post, so not meant to appear too well thought out.
Preach. They are doing shit like pasting ads on top of the pitcher’s mound during baseball games and playing commercials on gasoline pump screens. It’s pathological.
I don’t like sports that much but I bet I could sit through a game if there weren’t fucking ads for shit I don’t want everywhere.
Most gas pumps have a button you can press to mute the obnoxious ads. Usually second down on the right.
yet another reason to ditch the car, my bike doesn’t fucking shout advertisements at me.
And if you don’t market at all, you are screwed.
Except for some very special cases, it is a necessary evil.
Really? I disagree. I have this crazy belief that high value, high quality goods do not need advertising. Instead they create their own reputation and word spreads organically.
Then as profits begin to increase they will cheap out on materials and labour to eek out a few dollars more and destroy themselves because this is the game.
Yes, it’s a competitive space. If you find a stock trading algorithm that works and others find out about it, then the algo will quickly lose its profitability and you will need to create a new algo. Over time this makes the space more competitive and all of the simple algos are no longer efficient. Marketing works similarly.
Trees are tall because trees are tall
Precisely!
Race to the buttom
Race to the bottom
Race to the bottom
Again
Good advertising aren’t loud. They entertain and are memorable and in turn effective and you don’t mind it’s effective because it didn’t yell at you or treat you like a child. It’s too bad 99% of advertising made even by brilliant thinkers are pure shit.
You mean Thai ads? They’re good! The only ads I intentionally look for.
They are definitely up there! I think there’s more of a culture of not taking things too seriously hence clients are more willing to let loose and try new and funny ideas. Japan, New Zealand, Brazil have good examples too. Australia use to put out really fun advertising that doesn’t take itself too seriously. We got way more conservative over the last 20 years and now it sucks ass.
I agree. The humour bar is narrower now, I recently came across even the top professional comedians in Korea pointing out this trend. Everyone’s afraid of saying or doing the wrong things, so people follow the safe template. Meanwhile Thailand is in a league of their own, where they compete who has the most creative plot twist!
I remember reading a thing years ago that basically said that once a business of any kind reaches a certain point, it becomes more of a marketing firm than what it originally set out to do.
See bullshit jobs, goon
Most obvious confirmation is products claiming all the things that aren’t in them, like chocolate treats with “NO asbestos”
iirc some countries already prohibit advertising the lack of something that would not normally be in similar products.
Mandatory Bill Hicks standup piece on Marketing.
